We Love Perplexity.ai for Research and Content Work

Our focus for October is: Tools for Research

Whether you are seeking content for your social media, authoring technical papers, or writing on just about any topic, you need research!

• How does {your topic} work?

• What’s the history of it?

• Who all is using it?

• What’s the future of it?

One of the first great AI tools you can be applying to your research is Perplexity.ai, which can be accessed via web browser at the link, or download the app and run it on your mobile device via Apple’s App Store or Google Play Store for Android.

Perplexity combines the best attributes of web searches with the intelligence of a chatbot to walk you through getting the information you’re looking for. Asking follow up questions will continue to fine-tune your topic, and at every point, Perplexity will give you citations and sources for the information it’s presenting.

Let’s say we’re interested in seeing what trends on TikTok might apply to my business for content generation. Asking Perplexity about TikTok trends provides these results:

I love the fact that Perplexity will easily offer up what other people ask as followup questions. Things you might not have considered yourself, but may turn out to be important to you:

Let’s ask Perplexity how a Realtor might use this information to create content on TikTok:

IS A LOGIN REQUIRED FOR PERPLEXITY.AI?

Although you don’t have to create a login, we recommend that you do as it will keep a nice history of all the searches you’ve done.

WHAT IS THE COST FOR PERPLEXITY.AI?

Perplexity is free to use, however they do offer a Pro-plan ($20/mo or $200/yr) which gives you access to better AI engines, more uses of Copilot, and bigger file uploads for analysis.

That’s it for this week’s TechWave newsletter, see you next week!